Case studies
A focused look at the creative systems behind meaningful app growth—not just the headline results.
Three co-founders built a long-distance relationship app and grew it through daily TikTok publishing.
Each founder ran their own account, using short LDR tip lists and creator vlogs that naturally led into the product.
The hook
“Top 5 tips that SAVED my long-distance relationship”
A music sampling app used by major artists, but largely unknown to independent artists and bedroom producers.
Recruited 16 new-to-producing music creators to document their first time sampling legally on Tracklib. The work centred on discovery, then iterated the TikTok and YouTube hooks and formats producing the most installs.
The hook
“Make legal sampling accessible to everyday artists for the first time”
A strong follower-tracking product that was not capturing the demand already sitting in front of it.
Deployed eight high-volume creators around one core use case: the curiosity and satisfaction of knowing who follows and unfollows you. Hooks were tested aggressively, then winning formats scaled across multiple creator pages at once.
The hook
“Who follows and unfollows you?”
A niche app for non-English-speaking communities that paid media could not reach at meaningful scale.
Built a multilingual creator roster across six languages and regions. Every execution used the right language, format, and cultural context, then scaled the winning hooks independently in each market.
The hook
“Native content for each community, not a translated ad”
An AI humanizer launched into a crowded market without an existing audience or social proof.
Built before-and-after creator content across TikTok, Instagram, and LinkedIn. Creators showed raw AI output against the humanised version, then the highest-signup formats were scaled and repurposed into paid creative.
The hook
“Show raw AI output next to the humanised version”
More proof