Case studies

Growth patterns worth repeating.

A focused look at the creative systems behind meaningful app growth—not just the headline results.

Case study

Music Sampling App: 11.2M+ views and 45,000 installs

11.2M+ views45K installsMusic creators

A music sampling app used by major artists, but largely unknown to independent artists and bedroom producers.

The strategy

Recruited 16 new-to-producing music creators to document their first time sampling legally on Tracklib. The work centred on discovery, then iterated the TikTok and YouTube hooks and formats producing the most installs.

Key results

11.2M+ organic views
45,000 new app installs attributed to creator content
An estimated $0.55 CPM

The hook

“Make legal sampling accessible to everyday artists for the first time”

Case study

Follower Tracker App: 19.4M+ views and 180,000+ installs

19.4M+ views180K+ installs$0.35 CPM

A strong follower-tracking product that was not capturing the demand already sitting in front of it.

The strategy

Deployed eight high-volume creators around one core use case: the curiosity and satisfaction of knowing who follows and unfollows you. Hooks were tested aggressively, then winning formats scaled across multiple creator pages at once.

Key results

19.4M+ organic views
180,000+ app installs with no paid media spend
Seven individual videos crossed 1M views organically

The hook

“Who follows and unfollows you?”

Case study

A16Z-Backed Fintech: 10M+ views and 70K+ installs

10M+ views70K+ installs6 markets

A niche app for non-English-speaking communities that paid media could not reach at meaningful scale.

The strategy

Built a multilingual creator roster across six languages and regions. Every execution used the right language, format, and cultural context, then scaled the winning hooks independently in each market.

Key results

Millions of organic views across target regions
70K+ installs
Meaningful reach and conversion in communities previous channels missed

The hook

“Native content for each community, not a translated ad”

Case study

AI Humanizer Web App: 5.9M+ views and 22,000+ signups

5.9M+ views22K+ signupsAI web app

An AI humanizer launched into a crowded market without an existing audience or social proof.

The strategy

Built before-and-after creator content across TikTok, Instagram, and LinkedIn. Creators showed raw AI output against the humanised version, then the highest-signup formats were scaled and repurposed into paid creative.

Key results

5.9M+ organic views
22,000+ web-app signups from creator content
Best-performing video reached 1.8M views

The hook

“Show raw AI output next to the humanised version”

More proof

Want to see more case studies?

Book a call