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CASE STUDY

Candle: $30K Revenue in 3 Months

$30K Revenue60K DownloadsLDR App

Three co-founders built Candle, a long-distance relationship app, and achieved $30K revenue and 60K downloads in just 3 months through daily TikTok posting.

The Strategy

Each co-founder maintained their own TikTok account, posting daily. They focused on two main formats:

LDR tip lists

6-second speed-up videos with text overlays

LDR vlogs

Personal stories that transitioned into app pitches

Key Results

$30K revenue in 3 months

rapid monetization success

60K downloads

strong user acquisition

14M+ total views

Alex: 5M, Sophia: 7.1M, Parth: 1.8M

Individual viral success

each founder achieved viral content

The Hook
"Top 5 tips that SAVED my long-distance relationship"

This hook worked because it promised valuable, actionable advice while creating emotional connection with the LDR community.

Quick Stats
$30K
Revenue (3 months)
60K
Downloads
14M+
Total Views
Key Learnings
  • Multiple accounts = multiple audiences
  • Daily posting drives consistent growth
  • Educational content builds trust
  • Personal stories create connection

Ready to Achieve Similar Results?

Candle's success shows the power of consistent content and authentic storytelling. Let's discuss how we can help your app achieve rapid growth.