UGC InfraTikTok marketing
TikTok is where you find the hook. Paid is where you scale it.
The algorithm rewards content that earns attention, which makes TikTok the cheapest place to learn what converts for your app. We run creators at the volume it takes to find that out, then move the winners into paid with their social proof intact.
average TikTok engagement, versus 0.65% on Reels
before a viewer decides to stay or scroll
Reels and TikTok views for one consumer app
MRR reached by another from creator distribution
How the campaign runs.
- Sourcing
Creators who already cover your category
We match on niche rather than follower count. A creator posting weekly about your category reaches your ICP more precisely than a general-interest account ten times the size.
- Briefing
A new brief every week, from tested hooks
Each creator starts the week with a fresh angle drawn from our hook database, so the roster is testing distinct formats rather than filming variations of the same idea.
- Volume
Enough posts to find the pattern
14 videos per creator per week, cross-posted to Instagram Reels and YouTube Shorts. That keeps 90-250 live format tests running at any point.
- Scaling
Spark Ads on what already worked
Formats that earn watch time and comments organically move into paid with that proof attached, which is where the CPM advantage comes from.
Creator-led versus studio-produced.
Studio-produced content underperforms native UGC on TikTok by a wide margin. The algorithm learned to tell the difference between an ad and a recommendation, and so did the audience.
Creator-led TikTok
- Posts from creator accounts your audience already follows
- Volume high enough to isolate what converts
- Winners identified before media spend commits
- Account network and hook library stay with you
- Judged on installs and revenue
Studio-produced TikTok ads
- Polished spots that read as advertising
- A handful of concepts per cycle
- Performance discovered after the spend
- Assets delivered, nothing else transfers
- Judged on impressions
FAQ
Find out what your app looks like at volume.
We will walk through your product, the creator profiles that fit your niche, and what a first month of testing should produce.