A 19-year-old founder built DormParty, a college-only video chat app that achieved 36 million views on Instagram Reels in just a few months.
Malcolm McDonald created face-to-camera videos showing rival college students trash-talking each other through the app. This format worked because it felt authentic, triggered school rivalry drama, and naturally demonstrated the app's functionality.
36 million total views
across Instagram and TikTok
32.1M views on Instagram alone
massive organic reach
1.4K monthly organic traffic
within weeks of launch
Viral format consistency
performed across 20+ videos
"Rival college students matching and trash-talking through the app"
This hook worked because it tapped into natural college rivalries, created drama, and showcased the app's unique value proposition in an entertaining way.
DormParty's success shows the power of authentic content and strategic positioning. Let's discuss how we can help your app achieve viral growth.
Like DormParty, your app can achieve viral success with the right strategy
Create viral content and reach millions of users on TikTok, just like DormParty did.
Leverage user-generated content to build authentic brand awareness and engagement.
Develop strategic content that resonates with your target audience and drives organic growth.