Three Gen Z planning apps (Partiful, Howbout, Outside) collectively achieved 550K downloads and 193M views by targeting the friend-group planning niche.
These apps focused on ambassador marketing with UGC content. Each took a different approach:
Used 24 TikTok accounts for maximum reach
Deployed UGC slideshows for engagement
Targeted long-distance couples with relationship-focused content
Partiful: 200K downloads
#18 in Lifestyle category (US)
Howbout: 350K monthly downloads
$8M Series A funding
193.6M total views
across all three apps
Multiple viral hooks
4.6M+ views each
"me and my best friend send each other personalized invites just to hang out"
This hook worked because it highlighted the personal, intimate nature of friendship planning while showcasing the app's unique invitation feature.
The Gen Z planning apps success shows the power of ambassador marketing and niche targeting. Let's discuss how we can help your app achieve massive growth.