UGC InfraServices
Three things we deliver for consumer apps.
They run in one order and feed each other. Organic proves which hooks convert, paid scales only the winners, and a launch concentrates both into a single window. The creators, the systems, and the data stay with you throughout.
01
Product Launches
A launch only works if the noise lands in one window. We line up the creator roster, the influencer placements, and the flagship creative to hit together, so the first week of your launch looks like a category event rather than a slow trickle of posts.
- Creator roster matched to your ICP niche, with contracts naming you directly
- Influencer and flagship creative aligned to a single launch window
- Launch hooks drawn from our 500K+ hook database
- Coordinated posting cadence across TikTok, Instagram Reels, and YouTube Shorts
02
Organic UGC
This is the testing engine. Ten to twenty micro-creators post at volume every week, each working from a fresh brief, so you learn which hooks convert before any media spend is committed. Losers are cheap here, which is the entire point.
- 10-20 micro-creators, each posting 14 videos a week
- 500+ videos a month, cross-posted across three platforms
- 90-250 live format tests running at any given point
- Winners flagged within 48 hours and fed back into the next brief
03
UGC Ads
Paid scales only what organic already proved. Formats that earned watch time, comments, and saves move into paid with that social proof still attached, which is why the CPM drops instead of resetting to cold.
- Creator-led ad creative produced for paid social
- Delivered edited, captioned, and organized by hook and angle
- Whitelisting, raw footage, and paid usage rights handled upfront
- Spark Ads run on formats that already proved themselves organically
Everything we cover.
The channels, surfaces, and tooling that sit under those three deliverables.
UGC
Channels
App growth
How they run together.
Organic UGC is where learning happens, at roughly $15 per creative instead of platform CPMs. UGC Ads takes only the formats that already earned watch time and puts spend behind them, which is where the 6x lower effective CPM comes from. Product Launches compresses both into a launch window when timing matters more than pace.