UGC InfraPricing
UGC agency pricing, published up front.
Three ways to run a high-volume UGC operation for a consumer app. Same system in every one: the creator roster, the weekly brief cycle, the hook database, and the workspace that holds it together. The only variable is who does the work.
Done With You
You run the operation with your own team. We hand over the playbook, the creator network, and the workspace, then guide you for 90 days.
- Full UGC playbook and systems documentation
- Access to a network of 300+ vetted creators
- Content brief templates and scripting frameworks
- UGC Infra workspace and automation setup
- Creator sourcing and onboarding process
- Performance tracking tied to installs and revenue
- 90 days of hands-on guidance and support
- Full operation ownership from day one
Billed monthly. Your operation stays yours.
Done For You
We run the whole operation: creator roster, briefs, posting, and optimization. You get the output every week and the operation at 90 days.
- Everything included in Done With You
- 10-15 active UGC creators managed for you
- 500+ videos produced per month
- Creator sourcing, briefs, and communication handled
- Optimized on install and revenue data
- Weekly performance review and iteration
- Full operation handoff at 90 days with UGC Infra or SideShift
- All creator relationships and assets stay with you
Billed monthly. Your operation stays yours.
Built & Handed Over
We build and run the full operation for 30 days, then hand it to your in-house team with the playbook, training, and 60 days of campaign support.
- Everything in Done For You, run by us for 30 days
- Free UGC Infra access for 3 months
- Creator roster sourced, onboarded, and briefed for you
- Full handover to your in-house team at day 30
- Complete playbook, brief templates, and scripting frameworks
- Team training and guidance through the handover
- 60 days of campaign support after handover
- All creators, systems, and data stay with you
One-time fee. Built for in-house teams.
What UGC actually costs, and how we compare.
| Model | Typical cost | What you own after |
|---|---|---|
| Freelance UGC creator, per video | $100-$500 per asset | The videos only |
| Traditional UGC agency retainer | $3,000-$10,000 per month | The videos, rarely the system |
| In-house hire | $70,000+ per year, plus creator spend | Everything, once they ramp |
| Adworkly | $1,000-$5,000 per month, or $10,000 one time | Creators, systems, and data from day one |
Freelance and agency ranges are typical market rates for creator-produced ad assets, not quotes. Adworkly figures are our published prices.
Pricing questions
- How much does a UGC agency cost?
- Most UGC agencies charge either per video or on a monthly retainer. Per-video pricing typically runs $100-$500 an asset, and managed retainers usually start around $3,000-$10,000 a month depending on creator count and output. Adworkly is $1,000 a month for Done With You, $5,000 a month for Done For You, and a one-time $10,000 for Built & Handed Over.
- What does Adworkly's UGC pricing include?
- Every plan includes creator sourcing, the brief and scripting frameworks, the UGC Infra workspace, and performance tracking tied to installs and revenue. Done For You adds 10-15 managed creators producing 500+ videos a month. Built & Handed Over adds a 30-day managed run, team training, and 60 days of campaign support after handover.
- Is UGC cheaper than paid ads?
- The cost structure is different. Paid media charges you to reach people who did not ask for the content, while creator distribution earns the reach and you pay for production. Our campaigns average roughly 6x lower effective CPM than paid channels because spend is divided by organic views rather than bought impressions.
- Do I own the creators and content I pay for?
- Yes. Contracts name you directly, accounts register under your brand login from day one, and the creator relationships, posting history, content library, and learnings stay with you when the engagement ends.
- Is there a minimum contract length?
- Done With You and Done For You are billed monthly with a 90-day handoff built into the engagement. Built & Handed Over is a single one-time fee covering a 30-day managed run plus 60 days of post-handover support.
- What size app is this built for?
- Consumer apps with a working product, a clear ICP, and enough budget to test consistently. We support both early launches and growth-stage teams.