UGC InfraCreator analytics
Volume is only useful if you can read it.
Running hundreds of videos a month produces a lot of numbers and not much clarity by default. We track performance by hook and by creator, tie it to installs and revenue, and turn it back into next week's briefs.
live format tests tracked at any point
to flag a winning format after it posts
platforms reconciled into one view
hooks in the library results feed back into
What gets measured.
- Content
Every post, not a sample
Views, watch time, saves, comments, and shares for each video across TikTok, Instagram Reels, and YouTube Shorts, attributed to the creator and the hook it was briefed from.
- Hooks
Performance by angle, not just by creator
The same product can win on five different framings. Grouping results by hook is what tells you which argument converts, independent of who delivered it.
- Creators
Who is actually producing signal
Output, consistency, and conversion per creator, so roster decisions are made on contribution rather than on follower count or how good the first video looked.
- Downstream
Installs and revenue, not just views
Content performance tied to installs and revenue, plus paid retests, so the reporting answers whether the work moved the business.
The loop it feeds.
| Signal | What it changes | When |
|---|---|---|
| Hook outperforms | Becomes the base for next week's briefs | Within 48 hours |
| Format proves organically | Moves into Spark Ads with its social proof | On signal |
| Creator converts consistently | Gets more volume and more angles | Weekly review |
| Angle stalls | Retired before paid spend goes behind it | Weekly review |
FAQ
See what your creative data would look like.
We will walk through how performance is tracked, what the weekly review covers, and which numbers a first campaign should be judged on.