App-first UGC vs generic influencer marketing: Which delivers better app installs and ROI?
| Aspect | Adworkly | House of Marketers |
|---|---|---|
| Primary Focus | App-First UGC | Generic Influencer Marketing |
| Target Market | Mobile apps exclusively | All industries |
| Content Strategy | Install-focused UGC | Brand awareness content |
| Platform Expertise | TikTok-first | Multi-platform |
| ROI Measurement | App installs & revenue | Engagement & reach |
| Pricing Model | Performance-based | Fixed campaign fees |
UGC designed specifically for app installs, not generic brand awareness
Direct relationships with creators who understand app marketing
Built for TikTok from day one, not adapting multi-platform strategies
Track record of driving app installs and revenue through UGC
Focus on TikTok for app install campaigns
Strong social proof with client testimonials
Clear performance metrics and results
Not specialized in app marketing specifically
Works across all industries, not app-focused