Table of Contents
- 1. Adworkly
- Key Services and Features
- Why Adworkly Stands Out
- Practical Use and Considerations
- 2. Clutch – Influencer Marketing Agency Directory (US)
- Key Features and How to Use Them
- Pros and Cons of Using Clutch
- 3. Sortlist – Agency Matchmaking for Influencer Marketing (US)
- Key Features and How to Use Them
- Pros and Cons of Using Sortlist
- 4. Upwork – Hire Influencer Marketing Agencies or Specialized Teams
- Key Features and How to Use Them
- Pros and Cons of Using Upwork
- 5. Fiverr – Marketplace for Influencer Marketing Services
- Key Features and How to Use Them
- Pros and Cons of Using Fiverr
- 6. Aspire (Aspire.io) – Influencer Marketing Platform + Managed Agency Services
- Key Features and How to Use Them
- Pros and Cons of Using Aspire
- 7. CreatorIQ – Enterprise Creator Marketing Platform (with agency/partner ecosystem)
- Key Features and How to Use Them
- Pros and Cons of Using CreatorIQ
- Top 7 Influencer Marketing Agencies Comparison
- Choosing the Right Agency for Your Growth
- Recapping Your Options
- How to Make Your Decision
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Finding the right creators is a challenge for many brands. Influencer marketing agencies simplify this process. They connect you with talent that aligns with your brand’s voice and goals, saving you time and resources. A strategic partnership helps you build authentic connections with your target audience and drive measurable results. This guide presents seven top options to find the perfect agency for your needs.
This roundup details what each platform or service offers. You will learn about their key services, unique benefits, and what makes each a strong choice for different business types, from e-commerce startups to established SaaS companies. We will explore specialized consultancies, large talent marketplaces, and full-service platforms.
Each profile includes practical details to help you make an informed decision. You will find screenshots for a clear visual reference and direct links to explore each option. This list helps you find the best influencer marketing agencies to grow your brand without guesswork. We will cover what you need to vet and select the right partner for your next campaign.
1. Adworkly
Adworkly is a specialized consumer app growth consultancy and agency. It merges human expertise with AI technology to drive growth for mobile applications. This dual approach helps brands increase app visibility, improve conversion rates, and optimize cost per acquisition for maximum return on investment.
As one of the standout influencer marketing agencies, Adworkly focuses on a complete growth strategy. Its AI tools automate manual tasks, which provides you with deep analytics and actionable insights to enhance campaign performance. This makes it a strong choice for digital marketers, app founders, and e-commerce brands looking to scale app growth efficiently.
Key Services and Features
Adworkly provides an integrated suite of services designed for app marketing. This complete toolkit ensures all aspects of your app's growth are covered.
- Influencer & UGC Marketing: The agency partners with creators to produce authentic user-generated content that resonates with target audiences on platforms like TikTok and Instagram Reels.
- App Store Optimization (ASO): They optimize your app's store listing to improve visibility and drive organic downloads.
- Performance Marketing: Adworkly manages paid ad campaigns to acquire high-quality users at an optimal cost.
- Ratings & Review Management: The team helps improve your app's reputation by managing user feedback and encouraging positive reviews.
Why Adworkly Stands Out
Adworkly’s unique selling proposition is its AI-first methodology. The agency uses proprietary technology to analyze market trends, identify ideal creator partners, and automate campaign optimizations. This data-driven process allows for precise targeting and continuous improvement, leading to verifiable results like millions of views and tens of thousands of downloads for their clients.
Another advantage is their commitment to quick onboarding and personalized strategy. They offer a free 30-minute consultation and guarantee a response within 24 hours, helping you start your growth journey without delay.
Practical Use and Considerations
Best for:
- B2C app founders and studios
- SaaS and e-commerce companies with a mobile app
- Marketers focused on growth through social platforms
Things to Note:
- Pricing is customized and not publicly listed. You must schedule a consultation to get a quote based on your specific needs.
- The agency's primary focus is on mobile app growth. This may not be the best fit for B2B companies without a consumer-facing application.
2. Clutch – Influencer Marketing Agency Directory (US)
Clutch is a B2B ratings and reviews platform where you can find, compare, and hire business service providers. Its dedicated section for influencer marketing agencies in the US is a complete directory. The platform simplifies your search for a partner by compiling hundreds of firms into a single, filterable database.
Unlike a single agency, Clutch provides a broad market view. You can evaluate multiple agencies using consistent criteria. Each agency profile features verified client reviews, detailed service lines, client focus, and project size information. This structured approach helps you quickly shortlist potential partners that align with your specific campaign goals and budget. Clutch is a research tool for anyone serious about finding the right agency fit.
Key Features and How to Use Them
To get the most from Clutch, use its filtering tools effectively. Start by narrowing your search based on essential criteria to avoid information overload.
- Location: Filter by state or city to find agencies with local market knowledge.
- Budget: Set your minimum project size (e.g., 10,000+) to see only agencies that work with your budget.
- Service Focus: Select "Influencer Marketing" as a primary service to filter out generalist social media firms.
- Industry Focus: Choose your specific industry, like e-commerce or SaaS, to find agencies with relevant experience.
Once you have a filtered list, use the Leaders Matrix to visualize how agencies compare based on their ability to deliver and their market presence. This feature plots agencies on a two-axis chart, providing a quick snapshot of industry leaders. You can learn more about the strategic value of influencer marketing by reviewing foundational concepts and best practices.
Pros and Cons of Using Clutch
Pros | Cons |
Broad Agency Selection: Access a large, curated list of US-based agencies in one place. | Sponsored Placements: The default view prioritizes paid listings, so always sort results organically. |
Verified Reviews: Read detailed, verified reviews from past clients to gauge an agency's performance. | Variable Quality: The directory lists a wide range of agencies. You must still perform your own due diligence. |
Transparent Data: Easily compare agencies on key metrics like hourly rates, team size, and project costs. | US-Focused: The primary directory is for US agencies, limiting its utility for global searches. |
3. Sortlist – Agency Matchmaking for Influencer Marketing (US)
Sortlist is an agency matchmaking platform that connects businesses with marketing partners. Its dedicated section for influencer marketing agencies in the US streamlines the hiring process by having agencies come to you. Instead of manually browsing lists, you submit a detailed project brief. Sortlist provides a curated shortlist of agencies that fit your requirements.
This guided approach is useful for small to medium-sized businesses that lack the time or resources to conduct an exhaustive search. The platform focuses on creating quality matches based on budget, industry, and campaign goals. This lets you compare relevant proposals from vetted firms. By reversing the traditional search process, Sortlist helps you find a qualified partner with greater efficiency.
Key Features and How to Use Them
To maximize your success on Sortlist, create a specific and detailed project brief. The quality of your matches depends directly on the quality of the information you provide.
- Guided Brief Submission: Follow the step-by-step process to define your project. Specify your campaign goals, target audience, desired platforms (e.g., Instagram, TikTok), and budget.
- Agency Shortlisting: Sortlist uses your brief to generate a shortlist of up to five relevant agencies. This saves you from the initial screening phase.
- Portfolio and Review Access: Once matched, you can review each agency's portfolio, read client testimonials, and see their areas of specialization.
- Direct Communication: The platform facilitates direct contact with the shortlisted agencies so you can schedule introductory calls and request formal proposals.
Start by clearly outlining your key performance indicators (KPIs), such as engagement rate, conversion goals, or brand awareness metrics. Providing this information upfront ensures you only connect with influencer marketing agencies capable of delivering the results you need.
Pros and Cons of Using Sortlist
Pros | Cons |
Time-Saving Matchmaking: The guided process quickly connects you with relevant, interested agencies. | Smaller Agency Pool: The total number of listed agencies is smaller than on larger directory sites. |
Curated Shortlists: Ideal for businesses that prefer a handful of qualified options over a large, unfiltered list. | Requires Agency Proposal: Final pricing and specific strategies are only available after receiving proposals. |
Free for Businesses: There is no cost for brands to submit a brief and receive agency matches. | Match Quality Varies: The success of the match depends heavily on the detail and clarity of your initial brief. |
4. Upwork – Hire Influencer Marketing Agencies or Specialized Teams
Upwork is a large freelance marketplace where you can hire vetted influencer marketing specialists or entire agency teams. The platform connects you with professionals who manage everything from influencer research and campaign strategy to outreach and reporting. Its structure allows for quick engagement. This makes it ideal for launching pilot projects or supplementing your in-house marketing efforts.
Unlike traditional influencer marketing agencies, Upwork provides direct access to a global talent pool with transparent pricing and review-based credentials. You can find freelancers for specific tasks, like identifying nano-influencers, or hire a cohesive team to execute an entire campaign. This flexibility helps you control costs and scale your influencer marketing activities based on immediate needs.
Key Features and How to Use Them
To find the right talent on Upwork, you need to use its search and hiring features strategically. A clear project brief is the first step to attracting qualified candidates.
- Project Catalog: Browse pre-packaged, fixed-price services for tasks like "I will find 50 Instagram influencers for your brand." This is a fast way to test a freelancer's capabilities on a small, defined project.
- Job Posts: Create a detailed job post to receive proposals from interested freelancers and agencies. Be specific about your campaign goals, target audience, and desired deliverables.
- Talent Filters: Use filters to search for talent based on Job Success Score, hourly rate, location, and specific skills like "TikTok marketing" or "influencer outreach."
- Agency Profiles: You can search for and hire established agencies that operate on the platform. This gives you access to a coordinated team through a single contract.
After shortlisting candidates, review their portfolios, work history, and client feedback. Conduct brief interviews to confirm their understanding of your brand and campaign objectives before making a final decision.
Pros and Cons of Using Upwork
Pros | Cons |
Clear Entry-Level Pricing: Fixed-price projects make it easy to budget for and launch pilot campaigns quickly. | Variable Quality: You must carefully vet freelancers, as expertise and deliverable quality can differ significantly. |
Fast Onboarding: You can find and hire a specialist in a matter of days, avoiding lengthy agency procurement processes. | Strategic Oversight Required: Many listings focus on tactical tasks like follower growth instead of complete campaign strategy. |
Ratings and History: Public reviews and job success scores help you assess a freelancer's reliability and past performance. | Less Hands-On Management: You are responsible for managing the freelancer or team, unlike a full-service agency. |
5. Fiverr – Marketplace for Influencer Marketing Services
Fiverr is a global marketplace offering thousands of freelance services, known as "gigs." Its influencer marketing section provides a wide array of services, from creator sourcing and outreach to user-generated content (UGC) creation. This platform is ideal for businesses seeking specific, one-off tasks or working with smaller budgets. It connects you directly with influencers and service providers.
Unlike traditional influencer marketing agencies, Fiverr gives you direct access to a vast pool of individual talent. You can find micro-influencers for niche campaigns or hire freelancers to manage specific parts of your strategy, like outreach or content creation. The platform's transparent pricing and review system helps you vet potential partners, making it a flexible tool for tactical campaign execution.
Key Features and How to Use Them
To find the right talent on Fiverr, use its search and filter functions to refine your options. The platform’s structure helps you quickly identify services that meet your needs.
- Category Filters: Narrow your search by platform (e.g., TikTok, Instagram, YouTube) or service type (e.g., Influencer Research, Shoutouts & Promotion).
- Transparent Gig Details: Each gig clearly lists the price, delivery time, and what is included in the package. Always read this section carefully.
- Seller Levels & Reviews: Use seller levels (e.g., Top Rated Seller) and buyer reviews to assess a freelancer's reliability and quality of work.
- Secure Transactions: Fiverr holds your payment until you approve the delivered work, offering protection for both buyers and sellers.
Start with a small, well-defined project to test a freelancer before committing to a larger campaign. Clear communication about your goals and expectations is critical for success. You can explore a variety of social media marketing strategies on Adworkly.co to get ideas for your campaign.
Pros and Cons of Using Fiverr
Pros | Cons |
Low Barrier to Entry: Accessible for small budgets and single tasks, with gigs starting at low prices. | Highly Variable Quality: Requires careful vetting, as experience and professionalism differ greatly among sellers. |
Vast Talent Pool: A large supply of freelancers increases your chances of finding niche or micro-influencers. | Not a Full-Service Solution: Lacks the strategic oversight and complete management of a dedicated agency. |
Transparent Pricing: You know the exact cost and deliverables upfront, which simplifies budgeting. | Communication Challenges: Time zone differences or language barriers can sometimes complicate projects. |
6. Aspire (Aspire.io) – Influencer Marketing Platform + Managed Agency Services
Aspire is a hybrid solution. It offers a robust influencer marketing platform combined with optional managed agency services. This model gives you the flexibility to manage campaigns in-house using enterprise-grade tools or to delegate strategy and execution to Aspire's expert team. The platform is an official partner of TikTok, Meta, and Pinterest, ensuring deep integrations and access to reliable data for campaign measurement.
This dual approach makes Aspire unique among influencer marketing agencies and platforms. You can start with full-service campaign management and later transition to using the software yourself as your internal team grows. This scalability is ideal for businesses looking for a long-term partner that can adapt to their changing needs, from initial launch to full-scale program management.
Key Features and How to Use Them
Aspire's platform streamlines the entire influencer marketing lifecycle, from discovery to payment and reporting. To use it effectively, focus on integrating its core workflows into your marketing operations.
- Creator Discovery: Use the searchable database of over 20 million creators to find influencers who align with your brand. Filter by demographics, engagement rates, keywords, and audience analytics to build targeted shortlists.
- Campaign Management: Build automated campaign workflows to manage communications, product seeding, content approvals, and payments in one place.
- Content and UGC: Manage content rights and permissions directly within the platform. You can find more information about the strategic value of user-generated content and how to leverage it for your brand.
- Managed Services: If you need expert support, engage Aspire's in-house agency. Their team can handle everything from influencer sourcing and negotiation to campaign execution and performance analysis.
Pros and Cons of Using Aspire
Pros | Cons |
Hybrid Model: Offers the choice between a self-service SaaS platform and full-service agency support. | High Entry Cost: Pricing is not public and typically requires an annual contract, starting around $2,000 per month. |
Enterprise-Grade Tools: Provides advanced features for ROI tracking, sales attribution, and affiliate management. | Requires Onboarding: The platform is complete and requires a dedicated onboarding process to use effectively. |
Official Platform Partnerships: Direct integrations with major social media platforms provide reliable data and features. | Less Suited for One-Off Campaigns: The model is built for long-term programs rather than short, ad-hoc projects. |
7. CreatorIQ – Enterprise Creator Marketing Platform (with agency/partner ecosystem)
CreatorIQ is an enterprise-level creator marketing platform designed for large brands and their agency partners. It offers a sophisticated, AI-driven suite of tools for managing large-scale influencer campaigns with a focus on brand safety, compliance, and detailed measurement. While not an agency itself, it provides the core technology and data infrastructure that many leading influencer marketing agencies use to execute global campaigns.
The platform centralizes every aspect of creator relationship management, from AI-powered discovery to contracting and payment processing. Its strength is providing a unified workflow that connects disparate teams and ensures data consistency across the entire organization. For businesses that need to manage hundreds or thousands of creator relationships securely, CreatorIQ delivers the necessary control and analytical depth to prove ROI effectively.
Key Features and How to Use Them
To leverage CreatorIQ, you should focus on integrating its enterprise-grade features into your existing marketing stack and workflows. The platform is built for scalable and repeatable processes.
- AI-Powered Discovery: Use the AI discovery engine to identify relevant creators based on audience demographics, brand affinity, and past performance data. This goes beyond simple keyword searches to find authentically aligned partners.
- Centralized Creator Database: Consolidate all your creator data, including historical performance, contracts, and communication, into a single system of record. This prevents data silos and helps teams make informed decisions.
- Enterprise Reporting: Access complete reporting and benchmarking tools to measure campaign performance against industry standards and internal KPIs. Use these insights to optimize future collaborations.
- Compliance and Security: Rely on the platform’s built-in compliance features to manage contracts, disclosures, and payments securely. This is critical for enterprises operating in regulated industries.
Pros and Cons of Using CreatorIQ
Pros | Cons |
Enterprise-Grade Scalability: Built to manage thousands of creator relationships with robust security and collaboration tools. | Higher Cost: Pricing is quote-based and reflects its enterprise focus, making it more expensive than SMB tools. |
Complete Data and Analytics: Offers deep insights into creator performance, audience analytics, and campaign ROI. | Complex for Small Campaigns: The extensive feature set can be overwhelming for small businesses or one-off projects. |
Strong Compliance Focus: Provides advanced features for brand safety, fraud detection, and legal compliance. | Requires Dedicated Management: Maximizing the platform's value requires dedicated personnel and strategic integration. |
Top 7 Influencer Marketing Agencies Comparison
Item | Implementation Complexity 🔄 | Resource Requirements ⚡ | Expected Outcomes 📊 | Ideal Use Cases 💡 | Key Advantages ⭐ |
Adworkly | Medium - Combines AI tools with human expertise | Moderate - Requires collaboration and AI usage | High - Viral growth, increased visibility & ROI | Mobile apps, B2C brands seeking viral & scalable growth | AI-first automation + human creativity, tailored strategies |
Clutch – Influencer Marketing Agency Directory (US) | Low - Directory browsing & filtering | Low - Mainly research effort | Medium - Quality varies, depends on agency choice | Brands comparing influencer agencies across US | Verified reviews, detailed filters, broad agency coverage |
Sortlist – Agency Matchmaking (US) | Low to Medium - Platform-guided matchmaking | Low to Moderate - Brief submission & review | Medium - Curated shortlist with relevant matches | SMBs needing streamlined agency search | Matches briefs to agencies, saves screening time |
Upwork | Medium - Freelance marketplace with reviews | Low to Moderate - Pay per project or package | Variable - Depends on freelancer quality | Quick pilot influencer campaigns or specialist hires | Transparent pricing, escrow payment, quick onboarding |
Fiverr | Low - Gig marketplace, easy to order | Low - Pay per gig | Variable - Quality highly varied | Small budgets, one-off tasks, micro-influencer sourcing | Large supply, low entry barrier, clear pricing |
Aspire (Aspire.io) | Medium to High - Platform + managed service options | Moderate to High - Monthly fees + onboarding | High - Enterprise-grade ROI with managed campaigns | Companies seeking scalable campaign management + tools | Enterprise tools, managed agency option, platform integrations |
CreatorIQ | High - Enterprise platform with complex features | High - Expensive, requires training & onboarding | Very High - Scalable, brand-safe influencer marketing | Large enterprises needing scale, compliance, and benchmarking | AI-powered discovery, compliance focus, strategic insights |
Choosing the Right Agency for Your Growth
Selecting the right partner is the most critical step in launching a successful influencer campaign. The diverse range of influencer marketing agencies means there is a solution for nearly every business objective, from brand awareness to direct user acquisition. Your ideal partner depends on your specific goals, internal resources, and budget.
Recapping Your Options
We have explored a range of platforms and services, each with distinct advantages. Directories like Clutch and Sortlist offer a broad overview of the market. They let you compare numerous influencer marketing agencies based on reviews and portfolios. Marketplaces such as Upwork and Fiverr provide access to freelancers and smaller agency teams, perfect for executing specific tasks or managing smaller-scale campaigns with defined scopes.
For businesses seeking more integrated solutions, platforms like Aspire and CreatorIQ combine software with managed services. These hybrid models give you direct control over your campaigns through a dedicated platform. They also offer the strategic support of an experienced team. This approach is ideal for companies that want both technology and expert guidance.
How to Make Your Decision
The first step in choosing an agency is to define your campaign objectives. Are you focused on driving app installs, increasing e-commerce sales, or building brand credibility? Clear goals will help you identify the agencies with the right expertise.
Consider these key factors before making a final decision:
- Specialization: Does the agency have proven experience in your niche, such as mobile apps, SaaS, or e-commerce? An agency like Adworkly, for example, concentrates on mobile app growth, offering targeted expertise that a generalist agency might lack.
- Level of Involvement: Determine how much control you want to retain. Do you need a fully managed service where the agency handles everything from strategy to execution? Or do you prefer a collaborative model using a platform like Aspire?
- Budget and Scale: Your budget will dictate your options. Platforms like Fiverr are accessible for smaller projects. Complete, enterprise-level solutions from agencies found through CreatorIQ require a more significant investment. Align your financial commitment with the expected scope and return.
- Performance Metrics: Ask potential partners how they measure success. Look for influencer marketing agencies that focus on tangible results, such as conversion rates, cost per install (CPI), and return on ad spend (ROAS), not just vanity metrics like likes and followers.
Your final choice should align your business needs with an agency’s core strengths. A successful partnership is built on clear communication, shared goals, and a mutual understanding of what it takes to achieve measurable growth. Take the time to evaluate each option carefully to find the partner that will help you achieve your marketing objectives.
If you need an influencer marketing agency that specializes in driving mobile app growth, Adworkly offers a performance-focused solution. Our AI platform and dedicated team help you scale user acquisition campaigns efficiently. Learn more about how Adworkly connects apps with the right influencers.